Data Mining Techniques in CRM: Inside Customer Segmentation
作者：Konstantinos Tsiptsis, Antonios Chorianopoulos
出版日期：March 15, 2010
页数：372
ISBN：ISBN-10: 0470743972 ISBN-13: 978-0470743973
本书永久链接：http://www.ppurl.com/2010/05/data-mining-techniques-in-crm-inside-customer-segmentation.html
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书籍简介
“Many marketers hear that data mining is a valuable tool, but may not know where to start or how to apply it to their business. This book bridges the gap between the technology and its use in high-value marketing applications. Not only are the techniques of data mining explained (in ways accessible to mere mortals, not just PhD statisticians), Chorianopoulos and Tsiptsis guide marketers in banking, retail, and telecommunications through the steps of assembling the right data, analyzing it to identify actionable segments, and using this insight to drive successful marketing activities. The book is packed with guidance and tips that will ‘jump start’ marketing applications – a great benefit to any company looking to move its marketing to the next level.”
—Colin Shearer, Senior Vice President Strategic Analytics, SPSS, an IBM Company
Tags: CRM, Data Mining
